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Campaign SystemNonprofitAnniversary

Africa Cancer Foundation

A 15th anniversary system for one of Kenya’s most important health nonprofits.

RoleBrand Designer & Creative Director
ScopeAnniversary identity · Brand guide · Print · Merchandise · Patterns
SectorNonprofit / Health
01

The Problem

Fifteen years of work deserved more than a logo with a number in it. The anniversary had to live across events, volunteer apparel, certificates, water bottles, banners and partner communications, produced by different hands at different times. Without a system, the milestone would fragment into a dozen inconsistent artefacts.

02

The Process

I designed the anniversary mark and built outward: a repeating pattern system, colour and type rules, and application guidelines tight enough that a volunteer t-shirt and a partnership certificate would clearly belong to the same celebration. Everything was delivered production-ready, because nonprofit timelines do not leave room for revision rounds.

03

Resolution & Outcome

A full anniversary brand system: guide, event banners, volunteer apparel, certificates, merchandise and patterns, all shipped print-ready. The 15th anniversary showed up consistent across every touchpoint, and the Foundation now holds a system it can keep using beyond the milestone year.