Fuseline
Integration infrastructure in a category that sells on speed. The brand had to sound like something you build on, not something you trial.
Read the full case ✦
Case studies
Work that had a job to do
Every project here started with a commercial problem: a company losing deals it should have won, or a business that had quietly outgrown the way it looked. Open any case and you'll get the problem, what I did about it and what changed.
Latch
Access control software for regulated industries, where looking like a startup loses the deal before the demo.
Read the full case ✦Marimart
Retail, where every shelf is shouting. Look cheap once and you spend the rest of your life defending margin.
Read the full case ✦Vantage Governance Partners
ESG and compliance advisory launched against the IFRS S1 and S2 deadlines. Built to signal judgment, not reassurance.
Read the full case ✦Anchor Wellness Club
A membership brand in a category that has settled on the same beige. Sameness here is a pricing problem.
Read the full case ✦NovaSync
Technology, where the default is a dark theme, a gradient, and a logo you forget by the next tab.
Read the full case ✦
Earlier client work
KBB &
Associates
Associates
KBB & Associates
A 3D architectural visualisation firm whose work was world-class and whose brand said otherwise.
Read the full case ✦ACF ✦ 15
Africa Cancer Foundation
A 15th anniversary system for one of Kenya’s most important health nonprofits.
Read the full case ✦Beyond
The Image
The Image
Beyond The Image
A Kenyan creative agency that needed its own brand to match the standard it sells.
Read the full case ✦Rooted &
Reckless
Reckless
Rooted & Reckless
A full brand built from the name up, delivered through a story-led website.
Read the full case ✦Have a brand that deserves better?
I take on a few strategy and identity projects at a time, so the answer is sometimes not this quarter. Tell me what you're working on anyway.
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