Working together

Four ways in

Every engagement starts with strategy and ends with something your team can execute without me in the room. Pick the shape that fits where your brand is.

01

Brand Strategy Engagement

Positioning, audience research, competitive framing and messaging hierarchy. For organisations that need direction before design, or whose brand no longer matches their business.

  • Research and stakeholder discovery
  • Positioning and messaging framework
  • Strategy document your team can execute against
Typically 2 to 4 weeks
02

Brand Identity System

Full identity built from strategy: mark, type, colour, guidelines and application toolkits. The Fuseline and KBB & Associates work sits here.

  • Identity design from strategic foundation
  • Guidelines thorough enough to onboard a team without a call
  • Application toolkit across digital, print and sales contexts
Typically 4 to 8 weeks
03

Campaign & Messaging System

Messaging frameworks and campaign toolkits for a specific commercial moment: a launch, a milestone, a market entry, an enterprise sales cycle.

  • Messaging hierarchy for defined audiences
  • Campaign identity and asset system
  • Production-ready files, not just concepts
Typically 2 to 6 weeks
04

Fractional Creative Direction

Ongoing direction for organisations that need senior brand judgement without a full-time hire. My longest client relationship runs on this model, three years and counting.

  • Monthly retainer, defined scope
  • Direction across campaigns, content and design output
  • A consistent brand standard as your team produces
Monthly retainer
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